I learned a lot through out the 11 weeks in this course. I really enjoyed learning about advertising and I feel like it is one of my strong suits and possibly something I will look into career wise. I like how you can be creative with advertising and you really get a chance to execute something in your mind to reality for a great ad. I feel like I understand all of the required objectives. Overall, I think I did really well in this class. I was present during every class except for week 10, which I gave myself a 0 for. I have also kept up with my tweets daily, constantly updating my account with new marketing and advertising news. I have completed the EOC’s within the given time as well. I did give myself a 70 for the Week 9 EOC because I got it done a couple of days late. I am on time for class, but have left early once or twice. Which I made sure to dock points for Week 9 and Week 8 when I had to leave. However; I still managed to get my assignments from other students in the class and made sure to complete them as fast as I could. In the first half of the quarter, I had straight 100’s and maintained a 100% in the class. However, due to other things going on; I had to leave / had to miss one class in the last half of the quarter. I feel like that shouldn’t affect my grade too much though, because I have done all of the work and my final project for this class is completed and I am very confident in my work. All in all, I believe I deserve an A in this class.
Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts
Wednesday, December 14, 2011
Wednesday, November 23, 2011
Week 8 EOC: Typography
Slogan: Be Classic. Be Iconic. Be Chanel.
Used in Different Fonts:
Used in Different Fonts:
Be Classic. Be Iconic. Be Chanel.
Academy Engraved LET
Be Classic. Be Iconic. Be Chanel.
Apple Chancery
Be Classic. Be Iconic. Be Chanel.
Baskerville Old Face
Be Classic. Be Iconic. Be Chanel.
Britanic Bold
Be Classic. Be Iconic. Be Chanel.
Desdemona
Be Classic. Be Iconic. Be Chanel.
Engravers mt
Be Classic. Be Iconic. Be Chanel.
Eurostile
Be Classic. Be Iconic. Be Chanel.
Mona Lisa Solid
Be Classic. Be Iconic. Be Chanel.
Monotype Corsiva
Be Classic. Be Iconic. Be Chanel.
princetown let
Be Classic. Be Iconic. Be Chanel.
Stencil
Be Classic. Be Iconic. Be Chanel.
Tahoma
Be Classic. Be Iconic. Be Chanel.
Tekton Pro Bold
Be Classic. Be Iconic. Be Chanel.
Bank Gothic
Be Classic. Be Iconic. Be Chanel.
Copper Black
Wednesday, November 16, 2011
EOC Week 7: The Pitch
Product: Chanel No. 5 Perfume
Slogan: "Be Classic. Be Iconic. Be Chanel."
To own Chanel No. 5, is to own a piece of history.
Although Chanel has created many fragrances, such as Chance, Coco Chanel and Coco Mademoiselle; Chanel No. 5 continues to be the most classic perfume. It is for the woman who is graceful, beautiful, and timeless. Chanel No. 5 was selected by the designer herself; so when you spritz on Chanel No. 5, you instantly become the original; the classic.
I plan on advertising this fragrance by using a magazine ad. I always see ads that refer to Chanel's more recent fragrances, or their newest; never on their classic fragrance. The perfume was made by the designer herself, which was one of the most defining designers of the 20th century. Gabrielle Chanel was known for her timeless, classic pieces; and that showed in her first fragrance in which she hand picked.
To own Chanel No. 5 is to own a piece of history; a piece of the designer herself. It's a classic, versatile fragrance. The advertisements will be targeted towards young/middle aged women. For the advertisement I want to focus strictly on the perfume, with something else as a blurry background. The perfume is strong enough to stand on its own; its enough of a statement without having to overwhelm it with other things in the advertisement.
The fragrance itself is very soft and underwhelming. The scent is not too strong nor too plain. It has a slight detect of baby powder, and hints of jasmine, rose and orange blossom.
Slogan: "Be Classic. Be Iconic. Be Chanel."
To own Chanel No. 5, is to own a piece of history.
Although Chanel has created many fragrances, such as Chance, Coco Chanel and Coco Mademoiselle; Chanel No. 5 continues to be the most classic perfume. It is for the woman who is graceful, beautiful, and timeless. Chanel No. 5 was selected by the designer herself; so when you spritz on Chanel No. 5, you instantly become the original; the classic.
I plan on advertising this fragrance by using a magazine ad. I always see ads that refer to Chanel's more recent fragrances, or their newest; never on their classic fragrance. The perfume was made by the designer herself, which was one of the most defining designers of the 20th century. Gabrielle Chanel was known for her timeless, classic pieces; and that showed in her first fragrance in which she hand picked.
To own Chanel No. 5 is to own a piece of history; a piece of the designer herself. It's a classic, versatile fragrance. The advertisements will be targeted towards young/middle aged women. For the advertisement I want to focus strictly on the perfume, with something else as a blurry background. The perfume is strong enough to stand on its own; its enough of a statement without having to overwhelm it with other things in the advertisement.
The fragrance itself is very soft and underwhelming. The scent is not too strong nor too plain. It has a slight detect of baby powder, and hints of jasmine, rose and orange blossom.
Saturday, November 12, 2011
Week 6 EOC: Copyright
http://youtu.be/W3EeBPl2s8Y
"Hey, you never know" New York Lotto slogan.
""All you need is a dollar and a dream" and "Hey, you never know" are two successful slogans of Lotto, the New York State lottery."
http://www.barrypopik.com/index.php/new_york_city/entry/lotto_dollar_
and_a_dream_hey_you_never_know_youve_gotta_be_in_it_to_win_it/
"And, despite booming lottery revenues, the appetite of government for more money is ravenous."
http://mises.org/freemarket_detail.aspx?control=90
What the slogan is trying to say, is that even out of millions of people; you still have a chance to win, because SOMEONE has to. People win the lottery all the time, so why can't that person be YOU? You have just as good of a chance as anyone else. "Hey, you never know" is their way of telling you, the people who have won the lotto in the past thought the same thing you did; that they had no chance of winning. But this slogan gives the potential buyers of a lotto ticket hope that they DO have a chance to win big.
"Hey, you never know" New York Lotto slogan.
""All you need is a dollar and a dream" and "Hey, you never know" are two successful slogans of Lotto, the New York State lottery."
http://www.barrypopik.com/index.php/new_york_city/entry/lotto_dollar_
and_a_dream_hey_you_never_know_youve_gotta_be_in_it_to_win_it/
"And, despite booming lottery revenues, the appetite of government for more money is ravenous."
http://mises.org/freemarket_detail.aspx?control=90
What the slogan is trying to say, is that even out of millions of people; you still have a chance to win, because SOMEONE has to. People win the lottery all the time, so why can't that person be YOU? You have just as good of a chance as anyone else. "Hey, you never know" is their way of telling you, the people who have won the lotto in the past thought the same thing you did; that they had no chance of winning. But this slogan gives the potential buyers of a lotto ticket hope that they DO have a chance to win big.
Wednesday, November 2, 2011
Week 5 EOC: Superbowl Commercials
http://youtu.be/SKL254Y_jtc
The commercial, which was shot in 2011 and aired between the Superbowl; starts out with panning around the city of Detroit. It is an ad for the new Chrysler 200. They start off the ad by asking a question, "What does this city know about luxury? What has a town that has been to Hell and back, know about the finer things in life?" Then it starts by showing off all of the features of the car. The commercial also targets hard working people who have worked on the car. "An effective ad is driven by the underlying concept" says our text book. The underlying concept is that even though you don't think Detroit would be able to produce a luxurious vehicle, they did it anyway with the Chrysler.
"Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation." The ad looked into exactly what their consumer wants and needs all in one car, and advertises that through the commercial. They show certain features because they know that's exactly what people want to see; the cool features and luxurious interior. They also made famed rapper, Eminem star in the commercial; it only makes sense since he is from Detroit, so the car ad is basically saying anyone can have luxury, despite of where you are from or what you do or don't have.
The commercial, which was shot in 2011 and aired between the Superbowl; starts out with panning around the city of Detroit. It is an ad for the new Chrysler 200. They start off the ad by asking a question, "What does this city know about luxury? What has a town that has been to Hell and back, know about the finer things in life?" Then it starts by showing off all of the features of the car. The commercial also targets hard working people who have worked on the car. "An effective ad is driven by the underlying concept" says our text book. The underlying concept is that even though you don't think Detroit would be able to produce a luxurious vehicle, they did it anyway with the Chrysler.
"Fully understanding the strategy and the competition before conceptual design is critical." This is saying that you need to know your game plan before actually attempting it. You also need to know who you're competitors are and need to be fully aware of what they're doing as well.
Wednesday, October 26, 2011
Week 4 EOC: Role of Women in Advertising
Women's roles in advertising is that they must portray a certain kind of women. They need to target what a woman wants and what would appeal to her the most. For example: on Victoria's Secret ad campaigns, it will usually show a woman or women modeling undergarments, which makes the consumer believe that they can feel and look good like those women too.When they see the kind of reactions the models and ads get from people, women want that exact attention and feeling of sexiness. "Victoria Secret somehow I think ‘gets away’ to making their ads offensive because of the type of merchandise they are known for." http://feminism-gender.blogspot.com/2008/03/women-and-their-role-in-advertising.html
"In particular, advertising has been criticized for presenting women as simple-minded, non career orientated, and male-dependent" says an article in regards to the traditional role of women in advertising. http://www.jstor.org/pss/1250235
Using women in a sexual way is nothing new, it is still used in many advertisements you see today and in the past. It's as if they're a prop rather than the main thing. Nudity is often seen among make-up, skin care and hair campaigns. Also, if a woman is by herself in an ad, she will be helpless or defenseless. If she is with a man, it will center more in on the man, using the woman as an accessory.
Women are mostly thought of as the ones who need to be saved, or helped. They appear vulnerable and weak, and when they are put in an advertisement with men, they are usually upstaged or overlooked. Every little detail with a woman in an ad makes the difference of what she's trying to portray or give off. She is showing off a product and using a certain mood to do so. "In most ads, women are made to look as if they are the damsel in distress. Their body positions, their gaze, even their enviornments add to their deficiency." http://knol.google.com/k/gender-roles-in-advertising#
"In particular, advertising has been criticized for presenting women as simple-minded, non career orientated, and male-dependent" says an article in regards to the traditional role of women in advertising. http://www.jstor.org/pss/1250235
Using women in a sexual way is nothing new, it is still used in many advertisements you see today and in the past. It's as if they're a prop rather than the main thing. Nudity is often seen among make-up, skin care and hair campaigns. Also, if a woman is by herself in an ad, she will be helpless or defenseless. If she is with a man, it will center more in on the man, using the woman as an accessory.
Women are mostly thought of as the ones who need to be saved, or helped. They appear vulnerable and weak, and when they are put in an advertisement with men, they are usually upstaged or overlooked. Every little detail with a woman in an ad makes the difference of what she's trying to portray or give off. She is showing off a product and using a certain mood to do so. "In most ads, women are made to look as if they are the damsel in distress. Their body positions, their gaze, even their enviornments add to their deficiency." http://knol.google.com/k/gender-roles-in-advertising#
Wednesday, October 19, 2011
Week 3 EOC: Thank You For Smoking
Framing the Scenario:
1. Determine the scenario; what happens in this frame?
This is an ad that has a slender looking female and a headline that reads, "To keep a slender figure, no one can deny... reach for a Lucky instead of a sweet".
2. What is the setting? What are the conditions?
It is a plain backdrop, giving all the attention to the girl and her pack of cigarettes.
3. Who are the people or groups?
I believe they are mainly targeting women who want to lose weight the easy way. Cigarettes when replaced with food shows dramatic weight loss in a fast amount of time. It is slightly unethical since they are promoting an unhealthy way to lose weight. However; it works because that's what women were looking for at this time.
4. What is their point of view around this specific experience?
They will do anything to sell cigarettes, so they make different kinds of ads targeting different kinds of people and demographics. They are okay with unethical advertisements if it means more revenue for their businesses and work.
5. What are their goals?
This ad dates back to the 1930's, when women were pressured to be thinner and have a certain shape. When a women reads that if she smokes a Lucky instead of going for the sugar, it gives her the idea that she can lose weight fast. The ad's goal is to target these women and get them to keep buying their cigarettes as long as they keep seeing results, while still being satisfied with the cigarette.
6. What are their assumptions? What are their perceptions?
That women will be drawn to the idea of the tasty cigarette vs. something that will make them gain weight.
7. Are there conflicts? Is there cooperation?
There are many conflicts against this ad; such as the question of is this healthy and okay for a women to do? Is it okay to promote fasting and replacing cigarettes with food? Of course not. That's the conflict that they have to deal with within the public.
8. What are the outcomes?
The Lucky cigarette ads are endless, ranging from athletes smoking, to a younger crowd, etc. The outcomes are likely to be broad since they are targeting so many stereotypes and genres of people. Since their ads pertain to a certain type, that type is most likely to keep going back to Lucky cigarettes.
http://pzrservices.typepad.com/vintageadvertising/images/2008/05/17/luckys_1930s.jpg
1. Determine the scenario; what happens in this frame?
This is an ad that has a slender looking female and a headline that reads, "To keep a slender figure, no one can deny... reach for a Lucky instead of a sweet".
2. What is the setting? What are the conditions?
It is a plain backdrop, giving all the attention to the girl and her pack of cigarettes.
3. Who are the people or groups?
I believe they are mainly targeting women who want to lose weight the easy way. Cigarettes when replaced with food shows dramatic weight loss in a fast amount of time. It is slightly unethical since they are promoting an unhealthy way to lose weight. However; it works because that's what women were looking for at this time.
4. What is their point of view around this specific experience?
They will do anything to sell cigarettes, so they make different kinds of ads targeting different kinds of people and demographics. They are okay with unethical advertisements if it means more revenue for their businesses and work.
5. What are their goals?
This ad dates back to the 1930's, when women were pressured to be thinner and have a certain shape. When a women reads that if she smokes a Lucky instead of going for the sugar, it gives her the idea that she can lose weight fast. The ad's goal is to target these women and get them to keep buying their cigarettes as long as they keep seeing results, while still being satisfied with the cigarette.
6. What are their assumptions? What are their perceptions?
That women will be drawn to the idea of the tasty cigarette vs. something that will make them gain weight.
7. Are there conflicts? Is there cooperation?
There are many conflicts against this ad; such as the question of is this healthy and okay for a women to do? Is it okay to promote fasting and replacing cigarettes with food? Of course not. That's the conflict that they have to deal with within the public.
8. What are the outcomes?
The Lucky cigarette ads are endless, ranging from athletes smoking, to a younger crowd, etc. The outcomes are likely to be broad since they are targeting so many stereotypes and genres of people. Since their ads pertain to a certain type, that type is most likely to keep going back to Lucky cigarettes.
http://pzrservices.typepad.com/vintageadvertising/images/2008/05/17/luckys_1930s.jpg
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