Creative Content

The creative content you choose to use for your product is extremely important, for this is how you are going to create a buzz or excitement for the product; the want or need for it. You also need to make sure when you do a creative content piece that it's appropriate and will relate to the demographics you are trying to reach.

"Experienced creative thinkers rely on a repository of frequently used creative thinking tools and on experience, just as a seasoned, winning football coach relies on experience, instincts, abilities, skills, and techniques."


( Advertising By Design, 2nd Edition. Robin Landa pp. 76).

When you're trying to think of new, smart ways to advertise your product, you need to give yourself time to really think it through and go through all of the options possible. You can't just think of an idea out of thin air and go from there. You need to make sure you're dedicated to the idea, and that you know how to execute it properly and thoroughly. When you're unsure what to do, it's best to walk away for a moment and come back to it with a fresh outlook.

"Often, when we are relaxed and not working at idea generation—perhaps while driving, cooking, exercising, showering, or doodling—a concept comes to us."


( Advertising By Design, 2nd Edition. Robin Landa pp. 76).

For my creative content, I'd like to create a magazine ad. The ad will run strictly in fashion magazines such as Vogue, Elle, Lucky, Glamour and Cosmopolitan. The reason for this is because the women who read these magazines are more likely to want to purchase an expensive fragrance. I want the ad to be extremely simple but still eye-catching. I'd like to create just a plain, white backdrop, with the Chanel No. 5 label in the very middle. At the top of the ad, I want it to read the slogan: Be Classic. Be Iconic. Be Chanel. At the bottom of the ad, I want it to read, "To wear Chanel No. 5, is to wear a piece of history." If I were to make a commercial for Chanel No. 5, I would plan out a storyboard first, which makes your commercial easy to play out in your head, and also gives you a visual on how the commerical may turn out.

"Use storyboarding to see how the idea plays out, how a story can be shaped by your idea. Notice how flexible the idea is, how rich or poor."


( Advertising By Design, 2nd Edition. Robin Landa pp. 43).