Promotion

"Advertising takes many forms. From the earliest days of radio and television, there have been commercial sponsorships of broadcast programming."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 7).

There are many ways to promote a product, whether it be through magazine ads, television commercials, radio ads, or billboards. You need to find the best way to advertise your product and find out what is most likely to create buzz and attention. Your product runs on whether or not your consumers will purchase it, and if they do, come back and purchase it again.

"Advertising has become more ubiquitous than ever, as advertisers try to find new ways to get their message through. Advertising differentiates brands, groups, and causes, and ultimately sells products and calls people to action."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 3).

Commericials are probably one of the most effective ways to promote, because most people/families own a television and watch TV regularly. When you create a commerical, you're selling your product nationally and to every single demographich, even if it's not specifically targeted towards everyone.

"Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 7).

There are many different forms of advertising as well, such as Cause Advertising and Consumer advertising. Cause is when you're trying to raise funds for other nonprofit organizations or businesses. It is also used to make the public and media aware of the cause. Consumer advertising is strictly directed to the entire general public.


"Cause advertising, though initiated by commercial concerns, seeks to raise funds for nonprofit organizations or raise awareness on a social issue and runs in paid media sites."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 7).


"Consumer advertising and promotion are directed toward the general public." 

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 7).

I would promote Chanel No. 5 through an event, an advertisement, and a billboard. I would first throw a party in its honor, and make sure every attendee left with a bottle, or at least a sample bottle of the fragrance. I would name the event, "Chanel never goes out of style." Even though the fragrance was made years and years ago and it's the oldest fragrance Chanel has, it is still a classic.

For the advertisement, I would make it very simple. I would have a plain, white backdrop, with just the Chanel No. 5 label in the middle of the page. At the top I would have the slogan, and at the bottom a statement.

For a billboard, I would also keep it simple like the ad. I would either have a famous actress posing with it in some way, or I would just center the bottle in the middle of the billboard to create simplicity and emphasis on the product.