Analysis of Project in the Real World

I think this product will do very well on the market. It's been a successful fragrance ever since it was first introduced by Gabrielle Chanel herself in the 1920's. Chanel No. 5 generates 100 million dollars a year, reported the French government. So I think Chanel No. 5 will have no problem in the real world.

"Project plan: orientation and analysis to set and guide the goals and form the team of experts."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 234).


For my ad, I plan on doing something very simple. I like simplicity especially when associated with Chanel.



"Generating ad ideas is the most challenging stage in the creative process. The ad idea is expressively communicated to an audience through the visual design and cooperative action between design and copy; therefore, it is essential to create clear and interesting communication."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 74).


You must constantly be doing research about the demographic you are trying to reach with your product. If consumer spending reports have changed, you need to know so that you can increase your sales by making a better advertisement- or however you may promote the product. This allows you to always make your product better and more successful and profitable.



"Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 74).


You have to take into consideration your target market- how much are they willing to spend? What is going to make them pick up the product and contemplate on buying it? Is the quality good? Even though the fragrance is a little pricey, I think people are willing to spend money on designer anything. To wear anything designer is a status symbol and it makes the consumer him/herself feel good. In the end, it all depends on the consumer and how much they want the product. It is my job to make them want the product, which is what I want to achieve through my advertisement.



"The morphological method is based on analysis and synthesis. You analyze a problem by defining all of the important factors, which some call the parameters, as well as the options."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 71).