Week 9 BOC: Chocolate

http://www.godiva.com/product/crazy-for-caramel-gift-set/id/2654.gdv?SE_Section=Shop&SE_Category=81&lastCat=81http://www.godiva.com/product/crazy-for-caramel-gift-set/id/2654.gdv?SE_Section=Shop&SE_Category=81&lastCat=81

Crazy for Caramel Gift Set at Godiva

Original Price: $62
Sale Price: $49
Savings: $13

"You can never have enough caramel!" Claims the websites description of the gift set. This would be good for anyone who loves caramel and chocolate. It also adds a more detailed description on what each of the chocolates tastes like. They start out the description by saying, "Give the gift of Godiva this Fall to anyone who loves caramel." By telling you to "give the gift of Godiva" they are making the gift seem elite or exclusive/luxurious. To give Godiva as a gift is classy and elegant.  

"Our Crazy for Caramel Gift Set includes our Fall Nut and Caramel Gift Box assortment devoted to the savory subtleties of our rich caramels and chunkiest chocolate covered nut pieces; Caramel Pecan Brownies swirled with our signature vanilla caramels, and topped with roasted, crunchy pecan pieces; and a salty, buttery Large 31% Milk Chocolate Salted Caramel Bar." By telling details and using imagery, they are trying to convince you of how delicious their chocolates are. They want you to want to taste exactly what they're talking about and they want your mouth to water over the description. Godiva lives up to their name by providing luxurious and high quality made chocolate. $49 is still a lot to pay for a box of chocolates, but you're more paying for the name, quality and nice outer presentation. $13 off is a pretty good deal too, since I think $62 is way too much for the box. Godiva originated in Belgium in 1926; which is home to the best of chocolates. To get Belgium chocolate is to get the best kind of chocolate there possibly is. You're getting the best of the best, and with a whole $13 off the original price.

Week 8 EOC: Typography

Slogan: Be Classic. Be Iconic. Be Chanel.

Used in Different Fonts:

Be Classic. Be Iconic. Be Chanel. 

Academy Engraved LET

Be Classic. Be Iconic. Be Chanel. 

Apple Chancery

Be Classic. Be Iconic. Be Chanel. 

Baskerville Old Face

Be Classic. Be Iconic. Be Chanel. 

Britanic Bold

Be Classic. Be Iconic. Be Chanel. 

Desdemona

Be Classic. Be Iconic. Be Chanel.

Engravers mt

Be Classic. Be Iconic. Be Chanel. 

Eurostile

Be Classic. Be Iconic. Be Chanel. 

Mona Lisa Solid

Be Classic. Be Iconic. Be Chanel. 

Monotype Corsiva 

Be Classic. Be Iconic. Be Chanel. 

princetown let

Be Classic. Be Iconic. Be Chanel. 

Stencil

Be Classic. Be Iconic. Be Chanel. 

Tahoma

Be Classic. Be Iconic. Be Chanel. 

Tekton Pro Bold 

Be Classic. Be Iconic. Be Chanel. 

Bank Gothic

Be Classic. Be Iconic. Be Chanel. 

Copper Black

 

 

Chanel N. 5: Be Classic. Be Iconic. Be Chanel.

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line."


( Advertising By Design, 2nd Edition. Robin Landa pp. 102).


Slogan: Be Classic. Be Iconic. Be Chanel.

The slogan is created using two key words that I feel strongly represents the Chanel brand itself; classic and iconic. Chanel is one of the most well known and popular brands among the fashion industry. Its garments, fragrances and beauty products are classic, elegant and timeless. To wear Chanel is a status statement. When you wear Chanel No. 5 perfume, you're gaining a piece of the classic Chanel, since the designer herself handpicked the fragrance. To own Chanel No. 5 is to own a piece of history. The slogan is directed towards any woman who is loving towards the fashion industry or the Chanel brand itself. To "Be Chanel" is every one of those women's dreams.


"If for any reason the ad concept is not fully communicated, the tagline can clarify or round out the communication."


( Advertising By Design, 2nd Edition. Robin Landa pp. 102).

EOC Week 7: The Pitch

Product: Chanel No. 5 Perfume
Slogan: "Be Classic. Be Iconic. Be Chanel."
To own Chanel No. 5, is to own a piece of history.

Although Chanel has created many fragrances, such as Chance, Coco Chanel and Coco Mademoiselle; Chanel No. 5 continues to be the most classic perfume. It is for the woman who is graceful, beautiful, and timeless. Chanel No. 5 was selected by the designer herself; so when you spritz on Chanel No. 5, you instantly become the original; the classic.

I plan on advertising this fragrance by using a magazine ad. I always see ads that refer to Chanel's more recent fragrances, or their newest; never on their classic fragrance. The perfume was made by the designer herself, which was one of the most defining designers of the 20th century. Gabrielle Chanel was known for her timeless, classic pieces; and that showed in her first fragrance in which she hand picked.


To own Chanel No. 5 is to own a piece of history; a piece of the designer herself. It's a classic, versatile fragrance. The advertisements will be targeted towards young/middle aged women. For the advertisement I want to focus strictly on the perfume, with something else as a blurry background. The perfume is strong enough to stand on its own; its enough of a statement without having to overwhelm it with other things in the advertisement.

The fragrance itself is very soft and underwhelming. The scent is not too strong nor too plain. It has a slight detect of baby powder, and hints of jasmine, rose and orange blossom.

Week 6 EOC: Copyright

http://youtu.be/W3EeBPl2s8Y

"Hey, you never know" New York Lotto slogan.

""All you need is a dollar and a dream" and "Hey, you never know" are two successful slogans of Lotto, the New York State lottery."

http://www.barrypopik.com/index.php/new_york_city/entry/lotto_dollar_
and_a_dream_hey_you_never_know_youve_gotta_be_in_it_to_win_it/

"And, despite booming lottery revenues, the appetite of government for more money is ravenous."
http://mises.org/freemarket_detail.aspx?control=90

What the slogan is trying to say, is that even out of millions of people; you still have a chance to win, because SOMEONE has to. People win the lottery all the time, so why can't that person be YOU? You have just as good of a chance as anyone else. "Hey, you never know" is their way of telling you, the people who have won the lotto in the past thought the same thing you did; that they had no chance of winning. But this slogan gives the potential buyers of a lotto ticket hope that they DO have a chance to win big.

Week 6 BOC: Chim Chim Cheree

Pic-O-Pay : Toothpaste

Fluoristan : A white powder used to fluoridate toothpaste.

Hexachlorophene : A disinfectant, anti-bacterial agent used in soaps and toothpaste.

GL-70 : This was an additive in Gleem toothpaste, and was advertised as a unique decay and mouth-odor fighting agent.

Dermasil : Lotion

 

Vitrol-D : Hair gel.

 

Lanolin wave : This prepares your hair for the coiffure of your choice. 

Boo-boop : A Razor.

Tufsyn : Rubber in tires

 

Retsyn : Additive to absorb scents

Acrylan : Specializes in selling designing, fabricating, and selling variety of acrylic products.

Marfac :

 

Melmac : A brand name of dinnerware molded from melamine resin; inexpensive. 

 

Orlon : A brand of synthetic, acrylic textile fiber of light weight, wrinkle resistance, and resistance to weathering and many chemicals. 

 

Korlan : A fruit.

Accutron : Watches

Teflon : Makes things "non-stick."

Ban-Lon : This is a trademarked, multi strand, continuous filament synthetic yarn used in the retail clothing industry. It is artificially crimped in order to achieve greater bulk than ordinary yarns.

Blue Magic whitener : Bleach

 

Fastback : A fastback is a car body style whose roof line slopes continuously down at the back of the car.

 

Wide-Track : Tires

 

Autronic Eye : Light dimmer unit for General Motors; automated the selection of high and low beams.

Platformate : Additive in gasoline that cleans the engine.

it goes two miles more : Gas, a tank would allow your car to go "two miles more."

Nasograph : An anthropometric instrument used for measuring nose shapes; in medicine, it is a description of noses and their diseases. 

Naugahyde : Vinyl coated fabric.

The giant who lives in my washing machine: Measures laundry detergent

jolly and green : Jolly Green Giant

tiger who causes my gas tank to flood : ESSO, power in your tank

handsome white knight : Ajax

man with the eyepatch : Hathaway Shirts

that nut who flies into the front seat for Hertz : Car rental

Week 5 EOC: Superbowl Commercials

http://youtu.be/SKL254Y_jtc

The commercial, which was shot in 2011 and aired between the Superbowl; starts out with panning around the city of Detroit. It is an ad for the new Chrysler 200. They start off the ad by asking a question, "What does this city know about luxury? What has a town that has been to Hell and back, know about the finer things in life?" Then it starts by showing off all of the features of the car. The commercial also targets hard working people who have worked on the car. "An effective ad is driven by the underlying concept" says our text book. The underlying concept is that even though you don't think Detroit would be able to produce a luxurious vehicle, they did it anyway with the Chrysler. 

"Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation." The ad looked into exactly what their consumer wants and needs all in one car, and advertises that through the commercial. They show certain features because they know that's exactly what people want to see; the cool features and luxurious interior. They also made famed rapper, Eminem star in the commercial; it only makes sense since he is from Detroit, so the car ad is basically saying anyone can have luxury, despite of where you are from or what you do or don't have. 

"Fully understanding the strategy and the competition before conceptual design is critical." This is saying that you need to know your game plan before actually attempting it. You also need to know who you're competitors are and need to be fully aware of what they're doing as well.