http://www.godiva.com/product/crazy-for-caramel-gift-set/id/2654.gdv?SE_Section=Shop&SE_Category=81&lastCat=81http://www.godiva.com/product/crazy-for-caramel-gift-set/id/2654.gdv?SE_Section=Shop&SE_Category=81&lastCat=81
Crazy for Caramel Gift Set at Godiva
Original Price: $62
Sale Price: $49
Savings: $13
"You can never have enough caramel!" Claims the websites description of the gift set. This would be good for anyone who loves caramel and chocolate. It also adds a more detailed description on what each of the chocolates tastes like. They start out the description by saying, "Give the gift of Godiva this Fall to anyone who loves caramel." By telling you to "give the gift of Godiva" they are making the gift seem elite or exclusive/luxurious. To give Godiva as a gift is classy and elegant.
"Our Crazy for Caramel Gift Set includes our Fall Nut and Caramel Gift Box assortment devoted to the savory subtleties of our rich caramels and chunkiest chocolate covered nut pieces; Caramel Pecan Brownies swirled with our signature vanilla caramels, and topped with roasted, crunchy pecan pieces; and a salty, buttery Large 31% Milk Chocolate Salted Caramel Bar." By telling details and using imagery, they are trying to convince you of how delicious their chocolates are. They want you to want to taste exactly what they're talking about and they want your mouth to water over the description. Godiva lives up to their name by providing luxurious and high quality made chocolate. $49 is still a lot to pay for a box of chocolates, but you're more paying for the name, quality and nice outer presentation. $13 off is a pretty good deal too, since I think $62 is way too much for the box. Godiva originated in Belgium in 1926; which is home to the best of chocolates. To get Belgium chocolate is to get the best kind of chocolate there possibly is. You're getting the best of the best, and with a whole $13 off the original price.
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