http://youtu.be/W3EeBPl2s8Y
"Hey, you never know" New York Lotto slogan.
""All you need is a dollar and a dream" and "Hey, you never know" are two successful slogans of Lotto, the New York State lottery."
http://www.barrypopik.com/index.php/new_york_city/entry/lotto_dollar_
and_a_dream_hey_you_never_know_youve_gotta_be_in_it_to_win_it/
"And, despite booming lottery revenues, the appetite of government for more money is ravenous."
http://mises.org/freemarket_detail.aspx?control=90
What the slogan is trying to say, is that even out of millions of people; you still have a chance to win, because SOMEONE has to. People win the lottery all the time, so why can't that person be YOU? You have just as good of a chance as anyone else. "Hey, you never know" is their way of telling you, the people who have won the lotto in the past thought the same thing you did; that they had no chance of winning. But this slogan gives the potential buyers of a lotto ticket hope that they DO have a chance to win big.
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