EOC Week 7: The Pitch

Product: Chanel No. 5 Perfume
Slogan: "Be Classic. Be Iconic. Be Chanel."
To own Chanel No. 5, is to own a piece of history.

Although Chanel has created many fragrances, such as Chance, Coco Chanel and Coco Mademoiselle; Chanel No. 5 continues to be the most classic perfume. It is for the woman who is graceful, beautiful, and timeless. Chanel No. 5 was selected by the designer herself; so when you spritz on Chanel No. 5, you instantly become the original; the classic.

I plan on advertising this fragrance by using a magazine ad. I always see ads that refer to Chanel's more recent fragrances, or their newest; never on their classic fragrance. The perfume was made by the designer herself, which was one of the most defining designers of the 20th century. Gabrielle Chanel was known for her timeless, classic pieces; and that showed in her first fragrance in which she hand picked.


To own Chanel No. 5 is to own a piece of history; a piece of the designer herself. It's a classic, versatile fragrance. The advertisements will be targeted towards young/middle aged women. For the advertisement I want to focus strictly on the perfume, with something else as a blurry background. The perfume is strong enough to stand on its own; its enough of a statement without having to overwhelm it with other things in the advertisement.

The fragrance itself is very soft and underwhelming. The scent is not too strong nor too plain. It has a slight detect of baby powder, and hints of jasmine, rose and orange blossom.